It's different. Xe LP, which exists right now in integrated and discrete forms, is comparable to low-end discrete GPUs from Nvidia and AMD and AMD's APUs. The m

It's different. Xe LP, which exists right now in integrated and discrete forms, is comparable to low-end discrete GPUs from Nvidia and AMD and AMD's APUs. The most distinctive feature of the Xe LP variant is the emphasis on video encoding hardware. The real question, though, is what sort of performance Xe HP/HPG/HPC will bring when they're released. They don't need to significantly outperform the competition (AMD has more than demonstrated in the past that superior GPU performance alone is not enough), they just need to be close enough with a good enough software story. Cuda and Nvidia's driver stack are both reasonably nice and a pain in the ass to work with, so if Intel can (1) competently support major ML frameworks, (2) reasonably support porting from Cuda, and (3) maintain a competent OpenCL implementation that could be enough to be competitive. They'll likely eat market share from AMD first, since the AMD software stack has more rough edges.