I do think there are existing applications that provide this service (ex: Hootsuite[0]). I think a layman could probably setup Google Alerts[1] to achieve the d

I do think there are existing applications that provide this service (ex: Hootsuite[0]). I think a layman could probably setup Google Alerts[1] to achieve the desired results for topics they're interested in (like your company) I'm curious how Patrick does it though as his attention isn't exactly cheap [0](https://hootsuite.com/platform/monitor https://hootsuite.com/platform/monitor) [1](https://www.google.ca/alerts https://www.google.ca/alerts)