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Much of the interchange rate is charged directly by Visa / Mastercard. The merchant bank will then add basis points to that, and often you get another mark-up b

Much of the interchange rate is charged directly by Visa / Mastercard. The merchant bank will then add basis points to that, and often you get another mark-up by the individual ISO (independent sales organization) in a typical set up. So, then, why do card processors charge percentage? Well, when you see those Capital One commercials where you get 1% cashback on this type of purchase or 2% cashback on this, that's where the money is coming from. Companies like Stripe shield you from the intricacies of interchange pricing but if you operate on interchange + (meaning, the merchant account provider is charging you interchange + X %), you see that processing corporate rewards cards are the biggest killers, because you are essentially covering their 2% cashback programs. Additionally, some of that cost is insurance. If you have a fraudulent charge on your card processors work with your banks to cover some of that money, which they make from the overall % of total volume. Not saying any of that is right, or an ideal situation, that's just the why.

dmlittle 6y ago
Isn't that rate part of the 2.9% + 30c fee? Not the additional 0.5% for Stripe Billing.
- PaybackTony 6y ago
  Absolutely. I took the question as to why a percentage is charged for card transactions at all. The additional 0.5% is most definitely a "because they can" type of pricing and that's more an economics theory discussion. The market has shown a willingness to put up with that pricing and therefore a value proposition is set so until something changes no reason to price differently if the market is willing to pay a model with a much higher margin. I don't necessarily agree but that's a sound short-term business decision. I know from experience that sometimes going into a market with an established pricing model, however unfair, with a better pricing model for the customer can be bad for business and result not only in less profit per sale, but fewer customers making the buy decision because of the pricing model expectations that have already been set by the market. It baffles me, but I'm no economics major.
GeneralTspoon 6y ago
Just to note, interchange in the EU is capped at 0.2-0.3%. Stripe charge 1.4% + €0.25, so that's not the full story (there are scheme fees too, but I assume Stripe is still making some margin on the % fee - but open to correction on that)
- thesimon 6y ago
  Though only for consumer 4-party scheme cards. If you have mostly EU customers, then it would make sense to switch the acquirer and probalby get an Interchange++ rate. If you have customers from all over the world, using mostly business cards or cards from Amex, then the Stripe rate might be okay.

dmlittle 6y ago

Isn't that rate part of the 2.9% + 30c fee? Not the additional 0.5% for Stripe Billing.

PaybackTony 6y ago
Absolutely. I took the question as to why a percentage is charged for card transactions at all. The additional 0.5% is most definitely a "because they can" type of pricing and that's more an economics theory discussion. The market has shown a willingness to put up with that pricing and therefore a value proposition is set so until something changes no reason to price differently if the market is willing to pay a model with a much higher margin. I don't necessarily agree but that's a sound short-term business decision. I know from experience that sometimes going into a market with an established pricing model, however unfair, with a better pricing model for the customer can be bad for business and result not only in less profit per sale, but fewer customers making the buy decision because of the pricing model expectations that have already been set by the market. It baffles me, but I'm no economics major.

GeneralTspoon 6y ago

Just to note, interchange in the EU is capped at 0.2-0.3%. Stripe charge 1.4% + €0.25, so that's not the full story (there are scheme fees too, but I assume Stripe is still making some margin on the % fee - but open to correction on that)

thesimon 6y ago
Though only for consumer 4-party scheme cards. If you have mostly EU customers, then it would make sense to switch the acquirer and probalby get an Interchange++ rate. If you have customers from all over the world, using mostly business cards or cards from Amex, then the Stripe rate might be okay.