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>"Is Cole Haan narcissistic for not offering me the shoe I want?" >Yes. Absolutely. A mirror might help with your narcissist detection. There's a lot more invo
by musingsole 6y ago
>"Is Cole Haan narcissistic for not offering me the shoe I want?"
>Yes. Absolutely.
A mirror might help with your narcissist detection. There's a lot more involved in manufacturing than one person or even 20 people wanting it and that 3D printers exist doesn't change the equation so much. They've been around for a while. The short of it is a larger market is far more appealing than your brand of customer loyalty.
- specialist 6y agoELI5 why Cole Haan, LA Eyeworks can't do this: https://www.levi.com/US/en_US/blog/category/make-it-yours/ https://www.levi.com/US/en_US/blog/category/make-it-yours/ Mea culpa: Worked for fashion retailer on recommendation engine. Have some experience with the players.
- musingsole 6y agoYour industry experience aside, are you asking why a ~2500 person company can't magically copy the latest tactic of a ~15000 company for just one of its product types? Are you asking why one niche of a clothing brand doesn't just do what the prime source for one of the most popular clothing items of all time does? Or would you like to dive into the logistics of customized manufacturing when applied to ~$200 items?
- specialist 6y agoWell. Then. I'll save myself some time and just skip to The Correct Answer: Made-to-order is the next growth opportunity. (Fast fashion has been played out.) I'd watch someone like StitchFix or Trunk Club. They'll shorten the supply chain somehow (partnership, M&A, investment). Start offering made to order on select items. Strategically. They'll need to do better measurements. Add MTailor features or equivalent. Some are doing pop-ups, concierge. I'm now bearish on that approach. Mostly because of coronavirus. But I just can't think of any of the current players getting that kind of smart. I'll be delighted if someone proves me wrong. I tuned out about 18mo ago. So haven't kept up. I'm told there's an MTailor like thing for sizing glasses. I still don't have a clue how someone can do remote shoe sizing. Right now, everything's inferred from returns. But that's like diagnosing TBIs using phrenology. I'm sure Amazon will continue to try any thing and everything. I haven't looked at their latest fashion effort. Mostly because whatever they do is a non-starter. Authenticity is table stakes for fashion, fast fashion, and therefore made to order. They'll certainly steal other people's lunch money, but are otherwise constitutionally incapable of anything new. Further, Amazon is entirely wholly hostile to authenticity. For them to pivot towards would invalidate their raison d'être. It could happen. I'm just betting against. "...when applied to ~$200 items?" You crack me up.
- musingsole 6y agoYou're so full of yourself you've forgotten what it is you're discussing. All this industry insight, cool beans my man. But you asserted the world not making the thing you want for reasons of their own makes them narcissistic idiots. You got all the answers; go make the dumb glasses you want. Be the disruption you imagine in that big ol' head.