> I don't know how cos that compete in any related space can survive. When AWS is willing to throw whatever against a wall (launching 50+ services a year) to se

> I don't know how cos that compete in any related space can survive. When AWS is willing to throw whatever against a wall (launching 50+ services a year) to see what sticks, sooner or later they're going to land in your space. This is true for a subset of products, but not uniformly. To the extent you're building an infrastructure product, you get to choose what axis to compete on. If you're going up against AWS, then trying to compete with them on things like cost and reliability are likely poor choices. But something like user/dev experience isn't. DynamoDB has a mongo compatible API and yet Mongo's Atlas hosted service is responsible for most of the company's growth over the past year. Why? Because it provides a unique offering, not just a 'good-enough' offering, which is what a lot of higher-level AWS services are.