This is known as 'The Innovators Dilemma' and there is a book by the same name by Clayton Christensen[1]. Essentially, the bigger you get the harder it is to g

This is known as 'The Innovators Dilemma' and there is a book by the same name by Clayton Christensen[1]. Essentially, the bigger you get the harder it is to go after "small" opportunities. But some of the biggest disruptions come from those "small" problems. It's a fine way to look for niches to exploit for a startup. [1]: https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma