The signatory verticals will justifiably feel marginalised by Google. It's a fair point that Google can do as they wish on their own portal, but with them drivi

The signatory verticals will justifiably feel marginalised by Google. It's a fair point that Google can do as they wish on their own portal, but with them driving ~95% of search traffic in a number of countries as well as ~50% of website referrals typically coming from search engines, they have huge leverage over not just their markets, but every market.