But they're not just making generic laptops. They're making Macs. Everything from the memory model, to the secure enclave for TouchID/FaceID, to countless othe

But they're not just making generic laptops. They're making Macs. Everything from the memory model, to the secure enclave for TouchID/FaceID, to countless other custom features, are parts that other SOCs do not need to have present on the die, and cannot optimise for. For good or bad, this is truly a piece of engineering that could only have come out of Apple.