No one ever hikes the prices up significantly after running at a big loss. What usually ends up happening is that loss making companies adopt a model where thei

No one ever hikes the prices up significantly after running at a big loss. What usually ends up happening is that loss making companies adopt a model where their shareholders are the actual customers that the business makes money from. The goal becomes to IPO and leave index funds and pension funds holding the bag and playing hot potato with it. In a perverse way it's kind of sustainable. Hate not the player, but the game.