The average user was spending a very modest amount to be able to call and send text messages. Little portable multi function computers already cost hundreds of

The average user was spending a very modest amount to be able to call and send text messages. Little portable multi function computers already cost hundreds of dollars. Iphone helped clarify what a good interface looked like while prices came down and performance went up positioning themselves well as a product category that was already a thing became mainstream. Laptops aren't a new category and the majority will continue to buy something other than apple in large part because of the price.