https://www.bloomberg.com/news/articles/2019-02-04/alphabet-profit-margins-slide-as-google-costs-march-upwards https://www.bloomberg.com/news/articles/2019-02-0

https://www.bloomberg.com/news/articles/2019-02-04/alphabet-profit-margins-slide-as-google-costs-march-upwards https://www.bloomberg.com/news/articles/2019-02-04/alphabet-... probably has something to do with decreasing profit margins, or they are projecting a bad recession where firms will expend less on advertising. Also they don't actually need to buy the good will of us with free bytes (we are just clicking on adds & feeding the machine with data). They own the market, so why should they?