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Completely agree. Everything you see in that video was carefully choreographed and purposefully put into view for a reason. With the marketing resources Apple h
by fbelzile 6y ago
Completely agree. Everything you see in that video was carefully choreographed and purposefully put into view for a reason. With the marketing resources Apple has, I don't think it's too conspiratorial to think that they put the iFixit tools and old Apple II computers there for the sole purpose of them to be talked about on social media.
The sleek, clean, uncomfortable workspace is just convincing enough for the average user to seem like a real lab. It's perfectly on brand with how Apple wants to be perceived.