3 ms·
Local newspapers make a good chunk of their money by placing "public notices". Basically every time a law changes or something like that, there's a requirement
by habosa 6y ago
Local newspapers make a good chunk of their money by placing "public notices". Basically every time a law changes or something like that, there's a requirement that it be published in local newspapers.
There's a startup called Column, formerly eNotice, helping local newspapers modernize this revenue stream:
https://column.us https://column.us
My point is that there are whole revenue streams that people outside the industry are not even imagining. Local news can still work in some places, it just needs to be somewhat optimized to compete in this new environment.
- Cthulhu_ 6y agoThis is what happens in my country, public notices from the county get 2-4 pages in the free door-to-door newspaper. I don't like it myself, I'd rather they send me a letter instead, or use the fancy new digital messaging system. But that system is dead in the water I think, because the company that was set up to build it gets to charge for every single message they process; I just looked it up [0], they charge 40 cents per message, about half the cost of a postage stamp. But it means that if the county wants to send a message to all inhabitants of my city, they have to pay €60.000. No wonder it only seems to be used to send me annual bills. https://www.logius.nl/onze-organisatie/zakendoen-met-logius/doorbelasting https://www.logius.nl/onze-organisatie/zakendoen-met-logius/...
- deleted 6y ago[deleted]
- Doctor_Fegg 6y agoIt's exasperating. We have the same requirement in the UK, so when I've made planning applications, I've had to book a notice in the Oxford Mail (cost: £120). Probably 100 people in our town (population 3,000) read the Oxford Mail. Everyone, on the other hand, reads the free community website, but I'm not allowed to place the notice there.