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> "With the app we have found that the average contents of a basket are up 20%, and people with the app are three times more likely to return to shop in that st
by throwaway2245 6y ago
> "With the app we have found that the average contents of a basket are up 20%, and people with the app are three times more likely to return to shop in that store"
How does this compare to any loyalty scheme that people opt into? I'd think this applies also to people who pick up a paper stamp card.
- a_imho 6y agoIt is exactly the other way around. People who frequent a store are more likely to know about their promotions or opt it to their programs. Source: me, I usually shop at the closest shops in person and more likely to have their cards and coupons. Also the numbers are meaningless without a baseline.
- throwaway2245 6y agoI think you are agreeing with me, but I'm not sure? I am suggesting that the quoted figures are what you would expect without AI being involved, and perhaps they are even not that good.
- a_imho 6y agoYes, I do agree. No novel insights in the article.