Maybe they want to own the brand and if they move to another chip they can do so with more consistent (and confusing) naming? This is, depending on how far bac

Maybe they want to own the brand and if they move to another chip they can do so with more consistent (and confusing) naming? This is, depending on how far back you want to go the 4th change. 6800 > 68k > PPC > Intel > Arm ... The idea that there will be a 5th one eventually isn't unreasonable