I don't think actual human beings want the purchase of a toothbrush to turn into a potentially life-long decision. It's not the money itself, it's the oppressi

I don't think actual human beings want the purchase of a toothbrush to turn into a potentially life-long decision. It's not the money itself, it's the oppressive feeling of having standing obligations to 40 or 50 companies. Customers hate subscriptions; the reason the model is gaining traction is because the balance of power between big business and consumer has tilted in favor of the former.