From the article, > In 2018, a group of data scientists at the Times unveiled Project Feels, a set of algorithms that could determine what emotions a given art

From the article, > In 2018, a group of data scientists at the Times unveiled Project Feels, a set of algorithms that could determine what emotions a given article might induce. ... “Hate drives readership more than any of us care to admit,” one employee on the business side told me. Sounds like the exact same feedback-optimized gradient-descent optimization for engagement that is biting social media in the ass is affecting them, too.