I completely agree with this. The knowledge that subscriptions are a constant drain on your income (no matter how small) means I am extremely reluctant to pay.

I completely agree with this. The knowledge that subscriptions are a constant drain on your income (no matter how small) means I am extremely reluctant to pay. I think the same goes for a lot of people. I think this article don't get when people want to pay for subscriptions. People prefer a subscription when it offers a blend of value and convenience (Costco's savings, Amazon Prime's faster shipping for cheap, and video game bundle subscriptions instead of buying outright) or offers something that's hard to replicate without a subscription (paying for phone insurance so that you're never out more than the $50 deductible if you break your phone). Toothbrush subscriptions don't fulfill either of those categories: you're probably going to the store anyway so you can get a toothbrush there, the savings are small, and a subscription doesn't simplify your life.