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Did you read the story? NYT newsroom is bigger than ever, it has more cash than ever and has increased it's amount of subscribers several-fold

damnencryption 6y ago
https://www.statista.com/statistics/192848/revenue-of-the-new-york-times-company-since-2006/ https://www.statista.com/statistics/192848/revenue-of-the-ne... It doesn't have more revenue than it did a decade and half ago.
- greggturkington 6y ago
  That's mostly losses related to ad revenue. Subscription revenue has increased steadily over the last decade. https://investors.nytco.com/news-and-events/press-releases/news-details/2020/The-New-York-Times-Company-Reports-2020-Third-Quarter-Results/default.aspx https://investors.nytco.com/news-and-events/press-releases/n...
  - andrenotgiant 6y ago
    That hasn't come close to replacing lost ad revenue. In 2000, total revenue was $3B+ [1] In 2019, total revenue was $1.8B [2] [1] https://nytco-assets.nytimes.com/2020/06/2000_Annual_Report.pdf https://nytco-assets.nytimes.com/2020/06/2000_Annual_Report.... [2] https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-Report.pdf https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-R... Helps explain why they dislike Google/FB so much.
    - kjaftaedi 6y ago
      While the newspaper does run ads, NYT's ad revenue is in large part driven by their 'native advertising' business (T Brand Studio). It's a fundamentally different approach to advertising compared to what Google and FB are doing. I think the problem is more that it's harder to quantify a carefully crafted brand campaign, and easier for middle-managers to look at a chart of click-through return rates and make decisions based on that. I see this as the ability to test and measure beating out a better method that is less quantifiable. Basically the same thinking that leaves us with policies like No Child Left Behind where education has shifted from learning to test taking yet people are still under the impression they are the same thing.
    - Grazester 6y ago
      It's NewsCorp that hates Google.
in3d 6y ago
It will be interesting to see how they do once Trump is gone. As the article mentions, Trump's presidency was very good for their subscriptions.
- blix 6y ago
  I often wonder if they suspected a Trump victory would boost their subscriptions and let that influence their behavior in 2016.
- deleted 6y ago
  [deleted]

damnencryption 6y ago

https://www.statista.com/statistics/192848/revenue-of-the-new-york-times-company-since-2006/ https://www.statista.com/statistics/192848/revenue-of-the-ne... It doesn't have more revenue than it did a decade and half ago.

greggturkington 6y ago
That's mostly losses related to ad revenue. Subscription revenue has increased steadily over the last decade. https://investors.nytco.com/news-and-events/press-releases/news-details/2020/The-New-York-Times-Company-Reports-2020-Third-Quarter-Results/default.aspx https://investors.nytco.com/news-and-events/press-releases/n...
- andrenotgiant 6y ago
  That hasn't come close to replacing lost ad revenue. In 2000, total revenue was $3B+ [1] In 2019, total revenue was $1.8B [2] [1] https://nytco-assets.nytimes.com/2020/06/2000_Annual_Report.pdf https://nytco-assets.nytimes.com/2020/06/2000_Annual_Report.... [2] https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-Report.pdf https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-R... Helps explain why they dislike Google/FB so much.
  - kjaftaedi 6y ago
    While the newspaper does run ads, NYT's ad revenue is in large part driven by their 'native advertising' business (T Brand Studio). It's a fundamentally different approach to advertising compared to what Google and FB are doing. I think the problem is more that it's harder to quantify a carefully crafted brand campaign, and easier for middle-managers to look at a chart of click-through return rates and make decisions based on that. I see this as the ability to test and measure beating out a better method that is less quantifiable. Basically the same thinking that leaves us with policies like No Child Left Behind where education has shifted from learning to test taking yet people are still under the impression they are the same thing.
  - Grazester 6y ago
    It's NewsCorp that hates Google.

in3d 6y ago

It will be interesting to see how they do once Trump is gone. As the article mentions, Trump's presidency was very good for their subscriptions.

blix 6y ago
I often wonder if they suspected a Trump victory would boost their subscriptions and let that influence their behavior in 2016.
deleted 6y ago
[deleted]