Apple's direction of marketing is better suited for mainstream consumers. Many of them don't know what CPU frequency means. For them, its additional noise with

Apple's direction of marketing is better suited for mainstream consumers. Many of them don't know what CPU frequency means. For them, its additional noise with no added value. Consumers have too many choices and throwing a spec sheet often make them compare for hours and still can't make a decision whereas you know that this year's Mac is likely faster and better than last year's.