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Apple officially has dropped mentioning the CPU frequency for these new Macs (just like they don't mentioned it with iOS devices)

djhaskin987 6y ago
Indeed. The CPU is 3.5x faster "than before". What is this before? December 2020 or the last time they made their own chip?
- FireBeyond 6y ago
  And "faster than the latest Intel mobile CPU". Note they say "latest", not "best". That means that a Celeron 5205U, dual core processor with 1.9GHz, no turbo, no hyper threading, 2MB L1, would be a valid baseline.
keyle 6y ago
Yep we're 4X this and 3X that and here is a graph with a 2 curves and no scale, but it's a glowing line! Then the top model still ships with a Radeon mobile chip. So... your super duper M1 graphics, not so super duper.
- Semiapies 6y ago
  And if you look at the tiny, tiny, dark-gray-on-black footnotes, they're making these comparisons with things like...the i3 Mac Minis. Not impressive.
_alex_ 6y ago
I think it's actually a good move for the first gen. If they put out the CPU frequency, people would be comparing it to the intel parts. ARM and x86 being different architectures, a 2GHz M1 is going to perform differently than a 2GHz Core i5
- asdff 6y ago
  There's been dozens of macs that have come out with a lower baseline frequency than the last gen. My ancient 2004 ibook G4 has a higher frequency than a 2020 macbook air, doesn't mean customers conflate it to be faster nor should they if your marketing was worth a damn.
damnencryption 6y ago
Apple's direction of marketing is better suited for mainstream consumers. Many of them don't know what CPU frequency means. For them, its additional noise with no added value. Consumers have too many choices and throwing a spec sheet often make them compare for hours and still can't make a decision whereas you know that this year's Mac is likely faster and better than last year's.
duhi88 6y ago
It is sorta meaningless these days. The 3.6GHz chip in my P consistently averages at 4.3GHz, and climbs up to high 4's when it needs to. It's also much faster than a 3.6GHz processor from 5 years ago. It's a great baseline for comparing same-generation computers, though. Without benchmarks, none of us has any idea which is faster, the Air or the Pro, or the 15".

djhaskin987 6y ago

Indeed. The CPU is 3.5x faster "than before". What is this before? December 2020 or the last time they made their own chip?

FireBeyond 6y ago
And "faster than the latest Intel mobile CPU". Note they say "latest", not "best". That means that a Celeron 5205U, dual core processor with 1.9GHz, no turbo, no hyper threading, 2MB L1, would be a valid baseline.

keyle 6y ago

Yep we're 4X this and 3X that and here is a graph with a 2 curves and no scale, but it's a glowing line! Then the top model still ships with a Radeon mobile chip. So... your super duper M1 graphics, not so super duper.

Semiapies 6y ago
And if you look at the tiny, tiny, dark-gray-on-black footnotes, they're making these comparisons with things like...the i3 Mac Minis. Not impressive.

_alex_ 6y ago

I think it's actually a good move for the first gen. If they put out the CPU frequency, people would be comparing it to the intel parts. ARM and x86 being different architectures, a 2GHz M1 is going to perform differently than a 2GHz Core i5

asdff 6y ago
There's been dozens of macs that have come out with a lower baseline frequency than the last gen. My ancient 2004 ibook G4 has a higher frequency than a 2020 macbook air, doesn't mean customers conflate it to be faster nor should they if your marketing was worth a damn.

damnencryption 6y ago

Apple's direction of marketing is better suited for mainstream consumers. Many of them don't know what CPU frequency means. For them, its additional noise with no added value. Consumers have too many choices and throwing a spec sheet often make them compare for hours and still can't make a decision whereas you know that this year's Mac is likely faster and better than last year's.

duhi88 6y ago

It is sorta meaningless these days. The 3.6GHz chip in my P consistently averages at 4.3GHz, and climbs up to high 4's when it needs to. It's also much faster than a 3.6GHz processor from 5 years ago. It's a great baseline for comparing same-generation computers, though. Without benchmarks, none of us has any idea which is faster, the Air or the Pro, or the 15".