> In part because executives, marketers and salespeople don't know what it means. And in part because when explained what it means they will insist on their own

> In part because executives, marketers and salespeople don't know what it means. And in part because when explained what it means they will insist on their own definition/interpretation and demand the product is marketed as E2E. This sounds like precisely how Grammarly claim they're not a keylogger by trying to change the very definition of what a keylogger is.