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Same price as previous MB Air - $1k. That's a HUGE selling point to me. I was ready to see $2k for their newest kit. They're looking for marketshare gains.
by r00fus 6y ago
Same price as previous MB Air - $1k. That's a HUGE selling point to me. I was ready to see $2k for their newest kit.
They're looking for marketshare gains.
- ziftface 6y agoI'm curious to know why you expected 2k. With more vertical integration, the cost normally goes down. Why would the cost go up for apple here?
- r00fus 6y agoI guess I was expecting a high margin, top-end product, typical of Apple. Some people would have paid more for iOS apps on their Mac. Given this is an architecture shift, I guess it seems to make sense to test it out with a midrange product.
- mrgordon 6y agoIt was to be expected because they save a lot of money that they were paying to Intel. It was estimated that they could shave something like $100 per computer by switching to an in house chip.
- jeffbee 6y agoThey are saving the money, but they're just keeping it. You save nothing.