Just another data point. While I would probably never pursue VC funds, their move resonated with me and now I have the names General Catalyst and Bessemer seare

Just another data point. While I would probably never pursue VC funds, their move resonated with me and now I have the names General Catalyst and Bessemer seared into my brain (not to mention sharing the story to my friends and other people with startups). $800k for that kind of advertising is decidedly not a bad move.