I don't think this is fair. This is more of a magazine article than a newspaper article. It's totally valid to draw a general reader in with answering the quest

I don't think this is fair. This is more of a magazine article than a newspaper article. It's totally valid to draw a general reader in with answering the question of why to even care about this problem in the first place, and then fill in the technical details, which are, in any case, going to take some space to explain, given how complex the idea may be.