This is what people seem to be missing. Amazon has the unique insights into sales, CTRs, search results and so on. They are not a simple competitor to your pro

This is what people seem to be missing. Amazon has the unique insights into sales, CTRs, search results and so on. They are not a simple competitor to your product/brand, they are the super-charged competitor who knows everything about your business AND can simply favor itself in search results, recommendations and so on. The balance is missing.