Even the Apple I was relatively expensive relative to both competitors and its own BoM. The advantage has always been that the company attempts to make computi

Even the Apple I was relatively expensive relative to both competitors and its own BoM. The advantage has always been that the company attempts to make computing appliances for users who want to do something besides “compute.” Sure people infatuated with computing as a thing in itself have also always been welcome, but (unlike its contemporaries) those weren’t the only people welcome.