Agreed it is a terrible name. Honestly I think food companies have no idea how to do vegan options. They keep trying to compete directly with meat and dairy and

Agreed it is a terrible name. Honestly I think food companies have no idea how to do vegan options. They keep trying to compete directly with meat and dairy and the results are just kind of unsettling. Just the phrase "no-meat meat" by itself is mildly horrifying. I prefer my food to be recognizable, describable. Taco Bell did a good job: they just give you a burrito full of beans. The only problem was they have no idea how to cook vegetables with seasonings so the bean burrito is just bland and nasty. For McDonald's, make an actual vegan sandwich: spinach, cucumbers, sprouts for texture, some kind of sauce, tomatoes, a dash of salt and pepper. Vegan food is just like meat-based food: if the recipe is good, and the cook does a good job, it tastes good.