Yes, this being cost competitive in the marketplace is a huge win. Lets not leave out the sole most crucial factor, other than price, being taste. My proposit

Yes, this being cost competitive in the marketplace is a huge win. Lets not leave out the sole most crucial factor, other than price, being taste. My proposition has always been the following, and in fact, has gotten me to switch a number of things in my diet to vegan over the years, its really simple If you blindfold me, and tell me what I'm eating, and I eat it, does it taste like what I'm expecting it to? When it does, I switch to that thing, if its something I don't care enough about that I want it to be an exact replicable experience, I may switch to it anyway since its often healither and better for the environment. Given the texture and general makeup of the average McDonald's patty (its not 100% beef, per say, it has alot of veggie based fillers like soy), this may not be a hard test to pass.