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Impossible Burger and Beyond Burger have managed to get around this by focusing on the apparent paradox of healthy versus tasty. Burger King leveraging that bra
by ogre_codes 6y ago
Impossible Burger and Beyond Burger have managed to get around this by focusing on the apparent paradox of healthy versus tasty. Burger King leveraging that branding and calling it the Impossible Whopper was a good call.
Communicating that it's a plant based food isn't good enough, they need to communicate that it tastes good first and foremost.
- klenwell 6y agoYeah, when I originally learned what the Impossible Burger actually was, my first thought was, "Wow. They must have read that Malcolm Gladwell article."