"Do things that dont scale" - that's good advice because it will make it harder for the big bullies to eat your lunch. But what can't scale today, might scale t

"Do things that dont scale" - that's good advice because it will make it harder for the big bullies to eat your lunch. But what can't scale today, might scale tomorrow as technology catch up, so if you are lucky you will have a profitable business and domain expertise and be ready to grab the opportunity if/when it arrives.