Also, from HPs perspective, people buy a printer, use it, but then they use up the initial ink, and buy cheap knock-off ink. It's not as good, it gets clogged i

Also, from HPs perspective, people buy a printer, use it, but then they use up the initial ink, and buy cheap knock-off ink. It's not as good, it gets clogged in the heads, or people don't want to waste ink running the cleaning, etc, so then people hate on the printer and HP. Instant ink charges you by page, so you can run cleaning cycles as much as you want, do everything you need to do that maintains a good experience, and people just pay for what they actually use in output. I see the appeal.