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Mcsomething it had to be. The question is what is the something. McVeggie doesn't work, because veggie burgers became synonymous with the last generation of p
by fullshark 6y ago
Mcsomething it had to be. The question is what is the something. McVeggie doesn't work, because veggie burgers became synonymous with the last generation of plant based burgers. McPlant does sound awkward right now but with the full backing of mcdonalds marketing / their resturant footprint it will roll of the tongue within a few months of launch.
- lisper 6y ago> Mcsomething it had to be. I would have gone with "McMiracle Burger" (as a riff on "Impossible Burger").
- colesdefectum 6y agoMcPossible Burger would have worked.
- JonathonW 6y agoIf they wanted to get sued for trademark infringement. (McDonalds is working with Beyond Meat, one of Impossible Foods' largest competitors, for their plant-based meat substitutes; deriving their product name from a competitor's product is almost certainly a bad idea.)
- elicash 6y agoDid it actually need to be a different menu item? I'm just throwing this out there, but maybe there was an equivalent to what "Supersize" meant for going larger in size instead that's geared towards plant-based versions of each burger. So maybe I still want a Big Mac, but I want it with these plant-based burgers but still with the extra slice of bread and the special sauce. I don't have a name for this as clever as Supersize, but it seems feasible.
- shafyy 6y agoThis is actually a good point. Kind of like how BK does it with the Impossible Whopper. It's still a Whopper, but with plant-based meat.
- bserge 6y agoBetting on people ridiculing the name as "McP"
- cavisne 6y agoIt's probably because they will sell it as "plant based" vs vegan/vegetarian as it'll be on the same grills as real burgers.
- ObsoleteNerd 6y agoMcMeatless.
- sjy 6y agoMcDonald’s have been selling a new plant-based burger called the McVeggie in Australia all year. https://mcdonalds.com.au/menu/mcveggie%E2%84%A2 https://mcdonalds.com.au/menu/mcveggie%E2%84%A2
- grecy 6y ago> Mcsomething it had to be Why? Their burgers are BigMac, Quarter Pounder, (and Quarter Pounder WITH stuff), Cheesburger, McDouble, Hamburger, McChicken, Fillet-o-Fish. While "Mc" is the start of some of the names, it's certainly not a must.
- thotsBgone 6y agoMcReal Burger