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I agree, but in 2020 expecting to grow "entirely organically" or by word of mouth without ads is a falsehood. This is honestly one of my biggest qualms with In
by d33lio 6y ago
I agree, but in 2020 expecting to grow "entirely organically" or by word of mouth without ads is a falsehood. This is honestly one of my biggest qualms with Indie Hackers. They claim that design and marketing isn't needed if you just "try long enough" and tell dev friends about your project. Granted, this depends on your target audience, but if your product isn't targeting developers the calculus just doesn't quite compute.
- upen946 6y agoThere are still many people who are Indie Hacking and still seeing some success. For example, one of my SAAS products starting making revenue this month without spending a dime on ads until now. Agreed it takes some time. I am not disagreeing on Ads part. These days most people are spinning landing pages, spending money on ads and validating real quick.
- d33lio 6y agoThat's awesome! I totally agree that in certain cases a passive approach can be better, however given you can write off advertising as a business expense certain projects can benefit substantially from relatively small targeted ad campaigns. Granted, as a developer it's been incredibly tough to learn how to advertise and write effectively for marketing.