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From what i've read, the impossible burger is pretty close to meat, unlike other plant based burgers. On the other and, burger king already sell those. So i'm
by petra 6y ago
From what i've read, the impossible burger is pretty close to meat, unlike other plant based burgers.
On the other and, burger king already sell those.
So i'm curious, why doesn't McDonald's sell those too ?
Is the supply restricted to burger king ? or do they think it's not woth the more expensive price, and and meat eaters will still prefer to eat a McD burger, while plant easters don't care that much about closeness to meat ?
- fossuser 6y agoI'd guess because vertical integration is way better for margins at scale. Why be dependent on another company if you don't have to? It's way better to own your own product. McDonalds partnered with Beyond briefly probably to test demand in the market. They're better off investing in their own recipe if they're able to pull it off. I'd guess they can afford to pay the people they need to do it. When I first had an impossible burger I didn't like it, but I was also eating meat at the time. After a few months of being vegetarian I think they're great.
- ravedave5 6y agoNow vs long term. If they NEEDED something now - just use beyond. I don't think the are getting hammered now, but I think they see this as a trend that will stick so they want to be able to support the volumes needed for a real rollout and get all those profits in house. I guarantee they will be the biggest fake meat producer in a few years. Just imagine the impact of a fake meat McRib!
- petra 6y agoThe impossible has v2. Did you taste that ? How is it compared to beef for you?
- fossuser 6y agoMaybe that's what happened? I had v2 later and liked it better? The first time I had it the smell was off, and the outside was too crisp so it didn't taste like a burger - it was closer than a veggie patty or something but the experience was like eating beef that had something off with it (not pleasant). I was disappointed since everyone said you couldn't tell the difference and to me it was immediately obvious. After being a vegetarian for a while I tried again and this time it was better. The smell is still a little off, but other than that with condiments and stuff inside a bun it's easy to forget it's not a real burger. Though it's hard to know if it's just because I haven't had one in a long time. It satisfies enough of what it feels like to eat a burger to enjoy them at a cookout. It also makes it easier for me to be a vegetarian since burgers were my favorite food.
- redisman 6y agoWhat's weird is McDonalds is a huge food corporation and the process Impossible and Beyond (and 50 other plant-based meats use) are pretty much open secrets. Why don't they just make their own? They're very good at making tasty stuff. I think some of the earlier players like Morningstar that use seitan etc. are actually much closer to what McDonalds wants - especially for breakfast sandwiches.
- petra 6y agoI'm not sure this is an open, non-patented secret , because there are only 2 companies that make their burger quite similar to meat, and even with that, impossible is much more similar.
- Falling3 6y agoImpossible has had ongoing supply issues. My city is very vegan friendly and had at least a handful of restaurants service impossible burgers that disappeared when Burger King rolled their impossible whopper out. There may be other factors, but I suspect this was part of the decision.