Agreed "There’s only two ways I know of to make money: bundling and unbundling." - Barksdale https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-an

Agreed "There’s only two ways I know of to make money: bundling and unbundling." - Barksdale https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli... ChurchCo is just an unbundling of Squarespace it seems like with a specific niche. I guess we've reached the point where Squarespace is now big enough, with so much configuration options, that it's confusing for people who "Just want a good looking church website". Small fish in a huge market seems like a great strategy.