2 ms·
I agree with your vitamin vs painkiller analogy. There are successful products that started catering to a finite set of audience and still making a lot of mone
by upen946 6y ago
I agree with your vitamin vs painkiller analogy.
There are successful products that started catering to a finite set of audience and still making a lot of money.
For example, one from my list is ChurchCo making $45K/month just by doing websites for Churches. Can you believe?
So, just by picking unique features and niching down the audience, you can still place a safe bet without spending a few years and hundreds of dollars.
- celestialcheese 6y agoAgreed "There’s only two ways I know of to make money: bundling and unbundling." - Barksdale https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli... ChurchCo is just an unbundling of Squarespace it seems like with a specific niche. I guess we've reached the point where Squarespace is now big enough, with so much configuration options, that it's confusing for people who "Just want a good looking church website". Small fish in a huge market seems like a great strategy.