Another great book on the psychology and neurology of visual design is Visual Thinking for Design: http://www.amazon.com/Visual-Thinking-Kaufmann-Interactive-Te

Another great book on the psychology and neurology of visual design is Visual Thinking for Design: http://www.amazon.com/Visual-Thinking-Kaufmann-Interactive-Technologies/dp/0123708966/ref=sr_1_1?ie=UTF8&qid=1304273665&sr=8-1 http://www.amazon.com/Visual-Thinking-Kaufmann-Interactive-T... I didn't include it because I don't think it's for beginners, but it's super informative.