For me though, the thing about TBL is he isn't a glory-hound, my sense of him is he gets involved in interesting problems that he thinks have serious benefits a

For me though, the thing about TBL is he isn't a glory-hound, my sense of him is he gets involved in interesting problems that he thinks have serious benefits and gets stuck in. He's been thinking and working on this current problem for quite a while, takes it seriously and it is very close to the domain that he has been involved in for decades now. The name may generate some buzz, but I suspect the project may have intrinsic value in its own right.