The alternative is not much better. If we didn't breed those plant for transportability and storage, then <1% would get to enjoy them. I agree its a problem, b

The alternative is not much better. If we didn't breed those plant for transportability and storage, then <1% would get to enjoy them. I agree its a problem, but its clearly what is working in the market. If someone has excellent tasting fruit but can't store or transport it, its a business opportunity (if they can pull it off at scale). Most of the time you can't, hence the popularity of gardening and eating 'in-season' produce