A cold email is like a cold call. Among other things, they don't foster trust and the shared experience of acknowledging challenging problems. When a CxO has a

A cold email is like a cold call. Among other things, they don't foster trust and the shared experience of acknowledging challenging problems. When a CxO has a problem, they're more likely to reach out to their own networks than they are to reach for unsolicited email in their inboxes.