Not sure if I agree. Taken from your ICO link: "This means you are unlikely to need consent for: - load-balancing cookies that ensure the content of your page

Not sure if I agree. Taken from your ICO link: "This means you are unlikely to need consent for: - load-balancing cookies that ensure the content of your page loads quickly and effectively by distributing the workload across several computers." You can put a lot of things in this exemption list. I risk to say, even Google Analytics.