My respect for Intuit has really gone up reading this. Square has an awful lot of momentum behind it and is incredibly well-executed. Distribution through the

My respect for Intuit has really gone up reading this. Square has an awful lot of momentum behind it and is incredibly well-executed. Distribution through the Apple store is a good example of how well they're doing. For a large company like Intuit to launch their own service that, at least in transaction terms, is doing roughly as well (in pure transaction terms at any rate) is an achievement (IMHO). Sure they can leverage off their Quicken/QuickBooks franchises (not to mention Mint) but as Microsoft has demonstrated time and time again: you can still fail when you have a massive incumbent advantage. Plus I like the competition. It's good for us, the consumers.