'Price they're willing to accept' is interesting. Here, Spotify is $1/month more than Netflix. And $4/month more than Amazon Prime. This makes Spotify look very

'Price they're willing to accept' is interesting. Here, Spotify is $1/month more than Netflix. And $4/month more than Amazon Prime. This makes Spotify look very overpriced, since intuitively we think Video & Movies should be more expensive than Music. My gut feel is Spotify needs to be priced a lot cheaper for general acceptance, because people don't evaluate pricing of these services in a vacuum. I think this is why households are subscribing to two or three video streaming services, but not Spotify.