I've even had Apple calling me back for consumer stuff. When I had a battery issue I called them and they called back with instructions on where to send it to

I've even had Apple calling me back for consumer stuff. When I had a battery issue I called them and they called back with instructions on where to send it to it fixed. Their whole phone support system is kind of weirdly different, at least in the countries I used it (South America and Europe). It doesn't have call-centre noise, the accent matches the region I'm calling from, and the person on the other side seems to have WAY more freedom to go off-script and even joke with us. It's almost like calling a friend. I guess that's why the products are expensive.