7 ms·
I know your quip about the misspelling is a joke, but I think their branding will be problematic throughout the Commonwealth (perhaps less so in western Canada)
by astrec 15y ago
I know your quip about the misspelling is a joke, but I think their branding will be problematic throughout the Commonwealth (perhaps less so in western Canada), and French speaking nations -- it just doesn't look right.
Not quite in the same vein, but instructive nonetheless, many years ago our US born chairman insisted on branding a product with the prefix 'kwik', a relatively common misspelling in the US, instead of 'quick'. The product bombed, and market research suggested the brand simply looked wrong to the target market. We rebranded, and as far as I know -- I've long since moved on -- the product is still around and does reasonably well.
- davidw 15y ago> French speaking nations OTOH, "color" is better for Spanish speaking countries.
- astrec 15y agoIndeed. I suspect "color" will play ok in most of Asia also.
- tyng 15y agoDepends on the particular Asian country's relationship with the US during the cold war period - some teach American English in their education system while others teach the British way.
- tyng 15y agoDepends on the particular Asian country's relationship with the US during the cold war period - some decided to teach American English in their education systems while others followed the British way.
- palish 15y agoInteresting. As an American, the British spelling "Colour" always seemed classier to me than "Color". So it's interesting to find an example of the "opposite": As a non-American, "Color" is strange to you in the same way "Kuller" would be strange to you.
- watmough 15y agoIf you really think about this, you may recognize the genius of Jim Meddick (of Robotman and Monty fame), in naming a compilation "Primary Crullers".