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Imagine there was no Facebook. I suspect the events of the last few years would have gone the same. 4 years of Trump is what got Biden elected.. not facebook ad

by bot41 6y ago

Imagine there was no Facebook. I suspect the events of the last few years would have gone the same. 4 years of Trump is what got Biden elected.. not facebook ads.

whimsicalism 6y ago
Seriously this. There have been lots and lots of studies on the impact of internet ads on voting, most of it appears to be super negligible. TV ads? That's a whole different ball game that has clear signal in the polling.
Udik 6y ago
> 4 years of Trump is what got Biden elected Trump got 63 million votes in 2016. He got 7 million more in 2020. In the end, what decided the election is 3 votes every 100. The result is clear-cut: one wins, the other loses. But in reality what decided the election is a really tiny difference. Small enough for ads (from all sides) to have an effect on it, and really too small to say that anything has actually changed in the country.
- lowdose 6y ago
  Such an under appreciated fact. Without Cambridge Analytics Trump wouldn't have won in 2016, I'm glad a bunch of smart people decided to make a significant difference in this election and Trump didn't have a trump card this time.
  - edmundsauto 6y ago
    I mean this genuinely - how do we know that CA impacted the election? How many votes were swung or non-voters converted? I go back and forth. Sometimes I think this stuff must be super valuable because so much money gets spent in it. Then I work with medium businesses who have no clue how effective their spend is. I mean this sincerely: what actual evidence is there that CA affected the 2016 election? 1. Advertisers wouldn't spend so much money if it didn't work 2. ...?
    - lowdose 6y ago
      CA gave Trump an upgrade from a no clue operator to a very efficient marketing operation with hypertarget personalized ads. Trump ran/runs several paid conversion funnels on social media. He build a community of followers that he leverages as an army. He gamified the engagement with his community and monetizes their attention. Marketing innovation is like technology innovation, companies spend similar amount s on innovation but the ROI is very different.
- bot41 6y ago
  More people voted..

by bot41 6y ago

Imagine there was no Facebook. I suspect the events of the last few years would have gone the same. 4 years of Trump is what got Biden elected.. not facebook ads.

whimsicalism 6y ago

Seriously this. There have been lots and lots of studies on the impact of internet ads on voting, most of it appears to be super negligible. TV ads? That's a whole different ball game that has clear signal in the polling.

Udik 6y ago

> 4 years of Trump is what got Biden elected Trump got 63 million votes in 2016. He got 7 million more in 2020. In the end, what decided the election is 3 votes every 100. The result is clear-cut: one wins, the other loses. But in reality what decided the election is a really tiny difference. Small enough for ads (from all sides) to have an effect on it, and really too small to say that anything has actually changed in the country.

lowdose 6y ago
Such an under appreciated fact. Without Cambridge Analytics Trump wouldn't have won in 2016, I'm glad a bunch of smart people decided to make a significant difference in this election and Trump didn't have a trump card this time.
- edmundsauto 6y ago
  I mean this genuinely - how do we know that CA impacted the election? How many votes were swung or non-voters converted? I go back and forth. Sometimes I think this stuff must be super valuable because so much money gets spent in it. Then I work with medium businesses who have no clue how effective their spend is. I mean this sincerely: what actual evidence is there that CA affected the 2016 election? 1. Advertisers wouldn't spend so much money if it didn't work 2. ...?
  - lowdose 6y ago
    CA gave Trump an upgrade from a no clue operator to a very efficient marketing operation with hypertarget personalized ads. Trump ran/runs several paid conversion funnels on social media. He build a community of followers that he leverages as an army. He gamified the engagement with his community and monetizes their attention. Marketing innovation is like technology innovation, companies spend similar amount s on innovation but the ROI is very different.
bot41 6y ago
More people voted..