This piece comes off as weakly constructed and from someone who doesn’t understand the world that marketers and salespeople live in. If I’m a marketer, I’m not

This piece comes off as weakly constructed and from someone who doesn’t understand the world that marketers and salespeople live in. If I’m a marketer, I’m not looking for perfection in my open rates for instance, I’m looking for broad, directional signals about what works. I know that’s the best I can likely get, and it’s miles better than having nothing.