4 ms·
Pfft. Who has talked about Color since their launch? Absolutely nobody except HN and TechCrunch. I'm going to tell you why no one in the UK used Color: 1) no o
by foobarbazetc 16y ago
Pfft. Who has talked about Color since their launch? Absolutely nobody except HN and TechCrunch.
I'm going to tell you why no one in the UK used Color: 1) no one cares for another photo sharing app -- they have Facebook, and, 2) it's misspelled. :)
- MattBearman 16y agoTheir PR stunt really wans't very well executed, I live in the UK and closely follow the tech world, yet I had no idea it was happening until I read this article. Most people I speak to agree that while what colo(u)r does is pretty cool, it's not enough to make people stop using facebook or anything else, the whole thing smells a bit 'gimmicky'
- timdorr 16y agoFWIW, they do own colour.com too.
- foobarbazetc 16y agoSo what? The app is called 'Color'. Name one company which relies on "contentious" spelling and has succeeded. I can't think of one.
- jasonkester 16y agoFlickr?
- jacques_chester 16y agoIt's not as though we in the Commonwealth spell "Flickr" as "Flickur", you know.
- samatman 16y agoYeah it's flickre right? ;-)
- necubi 16y agoYou should try naming one company which relied on "contentious" spelling and failed. I'm pretty sure the sample either way is too small to be meaningful.
- cromulent 16y agoThe Coca-Cola product and company is partly named after the Kola nut.
- astrec 16y agoI know your quip about the misspelling is a joke, but I think their branding will be problematic throughout the Commonwealth (perhaps less so in western Canada), and French speaking nations -- it just doesn't look right. Not quite in the same vein, but instructive nonetheless, many years ago our US born chairman insisted on branding a product with the prefix 'kwik', a relatively common misspelling in the US, instead of 'quick'. The product bombed, and market research suggested the brand simply looked wrong to the target market. We rebranded, and as far as I know -- I've long since moved on -- the product is still around and does reasonably well.
- davidw 16y ago> French speaking nations OTOH, "color" is better for Spanish speaking countries.
- astrec 16y agoIndeed. I suspect "color" will play ok in most of Asia also.
- tyng 16y agoDepends on the particular Asian country's relationship with the US during the cold war period - some teach American English in their education system while others teach the British way.
- tyng 16y agoDepends on the particular Asian country's relationship with the US during the cold war period - some decided to teach American English in their education systems while others followed the British way.
- palish 16y agoInteresting. As an American, the British spelling "Colour" always seemed classier to me than "Color". So it's interesting to find an example of the "opposite": As a non-American, "Color" is strange to you in the same way "Kuller" would be strange to you.