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Don't non-premium users get ads interspersed into their playlists to make up the difference?

• kzrdude 6y ago
  It doesnt make up for the difference
  • kjaftaedi 6y ago
    Your comment implies the ad-supported users are responsible for revenue loss. In my mind, decisions like giving Joe Rogan 100 million dollars are more likely culprits.
    • kzrdude 6y ago
      Paying users provide 90% of the income. That pretty much says that if it wasn't for them, Spotify would not be here today. Edit: That's the first I hear of that deal, and that's insane. Not a podcast I listen to, and I don't want to use any of the user-tracking, user-inlocking podcast players.
  • dmurray 6y ago
    Why not? Ads are enough to pay the licensing costs for radio stations, which have higher distribution costs and worse economies of scale than Spotify.
    • kzrdude 6y ago
      Figures say they don't make up for the difference, subscription fees are 90% of the income > Spotify’s Premium subscriptions, which still account for the majority (~90%) of its revenues, grew by 17% to reach €1.76 billion in the quarter https://techcrunch.com/2020/07/29/spotify-users-are-streaming-again-but-ad-revenues-still-suffer-due-to-covid-crisis/ https://techcrunch.com/2020/07/29/spotify-users-are-streamin...